We were built for how culture actually moves now.
The old model is broken. Legacy agencies treat creators as a media buy — a line item bolted onto a campaign built the way campaigns have always been built.
But attention doesn't live there anymore. It lives on-platform, in the feed, in the hands of creators who move culture faster than any brand can brief.
FYP Impact exists to close that gap. We bridge raw creator energy and high-stakes brand performance — pairing the instinct of people who live natively in culture with the rigour brands need to see it show up on the bottom line.
Why new is the advantage
Unburdened by how it used to be done.
We're a young agency, and that's the point. We weren't built for the old economy and retrofitted for this one — we were built inside it.
No legacy processes to defend, no decade-old playbook to protect. Just a model designed from the ground up for how brands and creators actually win together today.
The founders
Two operators from brand, creator, & digital
Betting that the best creator agency looks nothing like the old ones.
Abhishek Kapadia
Nivedita Dwivedi
How we work
What we believe.
Culture first, then the brief. We start where attention already is, not where a media plan says it should be.
Creators are partners, not inventory. We match on genuine fit, so the work feels native — not rented.
Outcomes over vanity. Views are the start of the conversation. Business impact is the end of it.
On-platform, always. We live in the feed, so your brand can too.